Friday, 31 March 2023 17:37

IRENA SOPRANO'S LITTLE IDEA BECAME A GLOBAL SUCCESS WITH MANY FASHION SHOWS, FAME, AND REBRANDING Featured

Irena Soprano owns several fashion labels and a big apparel output. Influencers wear her clothes. Amazingly, a tiny firm began it.

Irena established a luxury boutique-atelier in 2011. Fancy gowns were custom-made here. Irena decided to make crystal gowns in 2017. «SOL Atelier» invented a method for adding diamonds of varying sizes to cloth at that time. Irena launched "SOL Angelann" in 2018. The brand's signature is diamond gowns.

Output grew, audience spread, Irena knew it was time for new stage. The name soon became famous globally. Beyoncé, Lady Gaga, Mariah Carey, and Paris Hilton wear "SOL Angelann" gowns on red carpets.

"SOL Angelann" is understandably popular. The main style of brend is the inner freedom of a mode successful woman who, despite her strong character, keen mind, resolve, and self-sufficiency, allows herself to stay feminine and emphasize her beauty. The brand's goods are timeless. Strapless dresses to floor-length long dresses are available. Sewing lines use top-quality woven viscose, crêpe, silk, gabardine, wool, and cashmere.

Irena Soprano's monobrand store "SOL Angelann" opened in Moscow's luxury area in 2021. The brand debuted a unique selection of gowns with motifs, enlarged its line of shoes, bikinis, and bags with diamonds, and five-folded its production capacity. The brand went worldwide, filed as a UAE firm, and held a successful Dubai fashion show at the end of the year.

Eventful 2022. The brand first showed in Dubai, Milan, Paris, New York, Berlin, and Frankfurt. Moscow, Paris, London, Munich, Los Angeles, Doha, Dubai, Abu Dhabi, Kuwait, and Tashkent host "SOL Angelann" exhibits.

2022 has also seen major shifts. Irena has gotten many business-scaling offers. Investors wanted to work with the brand. «SOL Angelann» was expanded. The firm rebranded extensively. «SOLANGEL» is the new brand name. It's a new era in the brand's design past.

2023 has many events. Company reform is ongoing. The firm aims to enter the Middle East in the new year. Boutiques are coming. Dubai Mall, Emirates Mall, and other top retail malls sell renowned diamond gowns.

This path was deliberate. Most easte icons wear these silk gowns. Nadine Abdel Aziz, Cyrine Abdel Nourx, Lojain Omran, Cyrine Nour, etc. Quality is proven. Another is negotiating with Korea and China's biggest retail centers to capture the Asian market. 2023 will be fun and exciting! «SOLANGEL» is unstoppable.