Wednesday, 27 September 2023 07:16

From the Field: Greening tourism in Malaysia

When done well, tourism can serve as a sustainable cornerstone of a country’s economy, simultaneously supporting ecosystems and livelihoods, according to the UN Development Programme (UNDP).

Coral Reef Image Bank/Yen-Yi Lee

In Malaysia, tourism is a major economic sector and generated over $18 billion in revenue in 2019.

After revenues plummeted by 72 per cent during the COVID-19 pandemic, the Malaysian authorities, with the help of UNDP’s sustainable tourism recovery project, looked to reinvigorate the industry by putting out a greener welcome mat for global visitors.

On World Tourism Day, marked annually on 27 September, find out how they did it here.